Our People

Our people are our most valuable asset.

Through precise selection, we engage highly professional people, bringing together excellence, diversity, and creativity.

We attract people who are committed to achievement, seek continuous improvement, and farsighted.

Our people come from the best European and Moroccan business and engineering schools and universities.

Our team is multicultural: More than 8 languages – English, French, German, Spanish, Arabic, Portuguese, Swedish, Yoruba, etc – and 12 nationalities (France, Morocco, Egypt, Nigeria, South Africa, Ivory Coast, Niger, Senegal, UK, Sweden, Germany and Spain).

Our diversity is one of our strengths. Our people come from different backgrounds and bring sector-specific knowledge from previous experiences.

Management Team in Morocco


Mohamed has 7 years of work experience

Mohamed started as a Sustainable Investment Analyst at Vigeo and then joined IDC as their regional IT analyst for Egypt and North Africa, before joining Infomineo as a Senior Associate.

At Infomineo, Mohamed currently manages a team of analysts dedicated to a key account and oversees ad-hoc research projects.

Mohamed is a graduate of Al Akhawayn University – Ifrane, Morocco. He also holds a Masters in International Business Management from The University of Salento – Lecce, Italy.

Mohamed speaks fluent Arabic, English and French.


Meriem has 7 years of work experience.

Meriem started as a Consultant with Deloitte Touche Tohmatsu, a big 4 Audit and Consulting firm and worked for other Moroccan strategy consultancies.

She joined Infomineo as a Manager where she supervises client research projects and handles the coaching of the project team.

Meriem is graduated from IUP Ingénierie Economique, Grenoble, France. She speaks fluent Arabic French and English.


Zineb has 9 years of work experience.

Zineb was an Associate Project Director (Qualitative Department) at the Arab Market Research Bureau in Morocco. Prior to that, she held a Consultant and Market Research (Qualitative) position within HEC Montreal. Zineb also has experience in the banking field as she was a Financial Services Advisor at the National Bank of Canada.

She joined Infomineo in October 2014. She supervises the running of research projects from commissioning to final deliverable.

Zineb is a graduate from HEC Montreal in Canada, she holds a  Bachelor in Marketing and an MBA in Business Administration. She also completed a doctoral education in Marketing. Zineb speaks fluent French, Arabic, English and Spanish.

Management Team in Egypt


Rawiah has 10 years of work experience.

Rawiah worked as an Associate Consultant at the Boston Consulting Group, a leading global management consultancy. She also worked as Senior Corporate communication
Executive at Raya Holding, a major IT and Telecom company in Egypt, and as Consultant in LOGIC Management Consulting in Egypt.

Since 2012, Rawiah has been working with startups in Egypt: assuming executive leadership roles in companies, advising entrepreneurs, and consulting key players in the ecosystem.

Rawiah is Infomineo Egypt Country Manager.

She holds an MBA from Harvard Business School and BA with double major in Business Administration, Journalism and Mass Communication from The American University in Cairo

Rawiah speaks fluent English and Arabic


Khaled has over 10 years of work experience.

Khaled started  as a Consultant and then Team Leader with the GE Health-Care, a leading OEM manufacturer. He also worked for Toshiba Medical Technologies, Siemens as a Business Development Manager and IBM as a MEA Opportunity/Delivery Manager.

He also worked as a Business Development Manager for Dallah Al Baraka Group and the Arab Accademy for Science & Technology & Maritime Transportation before Joining Infomineo.

He is a graduate from University of Applied Sciences– Giessen, Germany, with Majors in Bio-Medical Engineering, Project Management, Marketing & Business Administration.

Khaled speaks fluent Arabic, English and German.

Management Team in South Africa


Llewelyn has 9 years of work experience.

Llewelyn started as an Economist with the Standard Bank Group, where he spent 5 years after which he worked for Bain and Company, one of the worlds leading strategy consultancies where he was the Lead Researcher in Africa for 4 years. He also worked part-time for the University of Pretoria where he was a lecturer in Economics and Statistics.

Llewelyn then opened the office for Infomineo where he is responsible for business development, management, client relationships, expertise and performing research.

Llewelyn Buys is a graduate from the University of Pretoria – Pretoria, South Africa, one of the leading Universities in South Africa where he holds an undergrad in Statistics and Mathematics and a post graduate in Econometrics. He speaks fluent Afrikaans and English and intermediate Dutch and Flemish.

Management Team in Nigeria

Soji AKINYELE_squared

Soji has 10 years work experience in economic research and analysis covering sub-Saharan Africa.

Soji was a senior economist at Business Day, Research Team Lead at the Nigerian Economic Summit Group (NESG), and helped organize the World Economic Forum on Africa in Nigeria in 2014.

Soji now manages the Nigeria office of Infomineo, where he supervises a growing research team and takes active lead in operations and business development.

Soji Akinyele holds a BSc in Economics from the University of Lagos. He is enrolled in the MSc Finance (Economic Policy) programme of the University of London (SOAS). He is also Member of the Association of Certified Chartered Economists and widely trained in research and analysis.


People At Infomineo
How To Get Recruited Positions At Infomineo

Contact Info

Business Queries: info@infomineo.com

HR Queries: recruiting@infomineo.com

Phones: Dubai: +971 43 99 64 90 / Casablanca: +212 (0)5 22 48 05 41/44 / Cairo: +20 225 178 055-6-7-8 / Lagos: +234 81 23 64 66 64 / Johannesburg: +27 84 400 89 64 / London: +44 7 713 065 946